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Join a movement of independent online entrepreneurs living life on their terms.


I get this question all the time.

Not just from web designers but also from people looking to get started in web design.

The truth is this:

There is more money to be made from web design in 2022 than ever before.

Today's web design market is worth over 40+ billion dollars in the US alone.

Here’s the catch, though.

99% of web designers will never make more than a few hundred dollars per website.

Let me explain why.

The old way of selling web design is DEAD.

One look at Fiverr or Upwork will show you that most web designers are struggling.

On Fiverr alone there are over 8,000 web designers offering to build websites for under $10.

Now let's take a look at how many web designers sell websites for under $100...

There are nearly 24,000 web designers building websites for under $100!

This is CRAZY.

All of these web designers have mastered the technical skills of web design…

But they’re selling websites for less than $10!

Now at this point, you might be thinking:

What if there is just no money to be made in web design?

How could I ever pay my bills competing with these low-priced web designers?

Should I just give up on web design entirely?

Which are all fair questions...

But like I told you, there is more money to be made from web design than ever before.

Let me explain how it works…

Why Many Web Designers Struggle 
(And Most Fail)

Unfortunately, everything I just described is pretty common for web designers.

Despite there being more demand for web design than ever before…

The majority of web designers never even get their businesses off the ground.

And out of the ones who do, only a small percentage end up building a truly profitable business.

So you might be wondering…

What separates the successful web designers from the rest who struggle to even get started?

Its All About HOW You Approach 
Web Design

You see, most web designers focus on the wrong things when starting their businesses.
  • They spend hours and hours improving their coding and design skills, believing that’s all they need to be in high demand...
  • ​They focus on becoming experts in the latest website technology, thinking it will help them stand out from the thousands of other web designers online…
  •  They focus on building fancy custom-coded websites, hoping that big-budget clients will want to hire them… 
But here’s the problem with these approaches (and what the web design gurus that teach them won’t tell you):

They're all focused on the things that business owners don't care about.

Because the truth is...

Most business owners don’t care about custom-code or beautiful designs. They don’t care about what platform you build their website on or what plugins you use.

All they care about is what a website can do for their business.

The problems it can solve and the results it can provide.

This separates the web designers who quickly build profitable businesses from those who struggle to charge more than a few hundred dollars per website.

Because when you start thinking bigger than just code and design…

And start focusing on the things that business owners actually WANT to pay for…

Web design gets VERY profitable.

How do I know this?

Because I used to be in the exact same position you are in now…

From $200 Websites to a Six-Figure 
Web Design Business

Hey, I’m Rob O’Rourke.

And when I first started my web design business in 2016, I followed the same generic advice you probably did.

I developed my coding skills, built out my portfolio, and put all my time and energy into becoming a “better web designer”.

The result?

After six months of effort, I was stuck selling $200 websites on Upwork and hating every minute of it.

My clients were terrible…The projects took ages to complete….And I hadn’t come close to making a profit yet…

I was on the verge of giving up on my freelance dreams completely…

Then it hit me:

If I wanted to make more than $200 per website, I needed to offer more than some complex code or fancy website design.

I needed to focus on what a website could do for the businesses I worked with.

Things like improving their sales, bringing them more leads, and eliminating time-consuming processes.

So I decided to put this new approach into action.

And you know what's funny?

The less I focused on the technical side of web design, the more money I made!

I went from charging $200 to $2,000 for a website within a few weeks.

And in just six months, I was getting paid up to $20,000 per website.

All because I started focusing on what really mattered to my clients.

Now I know that such a quick transformation might sound crazy…

And you might even be thinking, “If it’s that simple Rob, why isn’t every web designer using this approach?”

Well, the truth is…

There is A LOT of outdated advice out there.

Advice that keeps web designers around the world from achieving their dreams.

This is why I created Fox Legends

The ONLY web design program that helps you develop the mindset and skills you really need to build a profitable web design business.



Fox Legends is a step-by-step program that shows you how to start - and grow - a profitable web design business.

Inside Fox Legends, we don’t teach you how to become a better coder or designer...

We teach you an approach to building your web design business that’s based on real experience and proven to get results.

One that doesn’t require you to have years of coding experience, pixel-perfect design skills, or an award-winning portfolio.

So whether you’re just getting started in web design or you have some experience but are struggling to make progress, you’ll quickly be able to:
  • Start getting paying clients, without needing a huge portfolio
  • ​Stand out from 95% of web designers in the market
  • ​Have high-paying clients come to you instead of begging for jobs on sites like Upwork and Fiverr
  • Charge 10 or even 20 times what the average web designer charges for a project
  • Work fewer hours and have more freedom in your life




The first phase is all about building a solid foundation for your profitable web design business. If you build a house on sand it will eventually collapse - and the same is true for web design. 

  • Discover the 4 things every business owner NEEDS, and why most web designers fail to deliver them.
  • ​Discover the true value of web design and how to use it your advantage.
  • Learn the biggest mistake 95% of web designers make and how to avoid it.


In the second phase, I'll teach you the essential mindset and habits for building a profitable web design business.

  • You will learn the #1 Mental Blueprint that allows you to reach any goal. 
  • ​Discover the secret hack to change your self-image and boost your confidence
  • Learn the exact system I use to create long-lasting motivation. 


Phase three will teach you the fastest way to go from zero to 6-figures in your business.

  • Learn how to quickly get your first paying clients, even if you’re just getting started and don’t have a portfolio.
  • ​Discover the “Fox Prospecting System” that I use to get high-paying clients, again and again. 
  • ​Learn the ''GREAT Framework'' that got me from selling $100 websites to $10K websites FAST.  


Phase four walks you step-by-step through the exact sales process that I use to close big deals. You’ll learn how to become confident at selling without being pushy.

  • Learn the ''CORE Sales Process'' I use to close deals effortlessly. 
  • ​​Learn to understand human psychology and get inside the mind of your dream client to create irresistible offers that crush your competitors.
  • ​Discover 3 simple questions I used to go from zero sales experience to confidently closing big deals. 


Phase five will flip your perspective and teach you exactly how to build websites clients will happily pay $10k+ for.

This isn’t a coding tutorial - it’s a crash course on marketing, sales, and creating massive value for businesses.

  • Discover the RIGHT way to start a project so you maximize profitability.
  • ​​Learn the step-by-step process I use to quickly build websites that get clients amazing results.
  • Find out the biggest mistake new web designers make that actually HURTS their results.


Finally, phase six shows you how to wrap up your web design projects and leave clients as happy as possible with your work.

  • Learn the easy tactic to get valuable client feedback that makes your website perfect.
  • ​​Discover the 10-Minute Technique I use to test my websites to make sure they are perfect.
  • How to get great client referrals you can leverage to get even better clients and bigger deals (template included) 


On-Demand Training Content

When you join, you will get instant access to over 40 hours of content.

The training content outlines the exact steps to building a profitable web design business.

We cover everything step-by-step, so it's easy to follow along.

All of the content is on-demand, so you can work on it when you want.  

Monthly Live Coaching Calls

Every month you can attend two live group calls. These calls are the perfect place to ask questions and get feedback.

These calls will help you progress quickly and reach your goals quicker. 

A Supportive Community

You get access to our private Fox Legends Facebook Group.

This is not some dead Facebook Group either. The community is one of the most appreciated parts of the program. 

Our students are very active, and you will find a lot of support.


Ultimate Webflow Template

PRICE: $5,000 FREE

I paid one of the top Webflow designers $5,000 to create the Ultimate Webflow Template.

He has also included a full tutorial on how to customize the template so you can use it right away.  

You will get it for free inside Fox Legends. 

6-Figure Email Templates


You also get the exact email templates I have used to close my biggest deals.

These templates get great results, and it’s all prepared for you to start fast.  This saves you weeks, researching and writing it all yourself.

Private Community Access


You will get access to our high-value Private Community where we share tips, tactics and hacks on how to succeed in web design.

THESE FREE “Revenue-Boosting”

Our first step is helping you get profitable with web design.

Once you get there, we also give you the tools you need to offer even more value to your clients and increase your revenue in the process.

Google Ads Jumpstart

The Google Ads Jumpstart


Learn a simple step-by-step process for quickly launching Google Ads, getting profitable, and offering your clients a reliable way to drive traffic to their websites. 

The SEO Blueprint


Industry expert Steve Dean teaches you everything you need to know about on-page SEO.  After taking this course, you'll be able to upsell your web design clients on strong monthly, recurring revenue.

Website Copy Mastery


Rebekah Chalkley is a PRO copywriter with results that have created millions of dollars in sales. In this course, she will show you exactly how she creates website copy that turns any website into a profit-boosting system.

Facebook Ads Academy


Facebook Ads expert Tate Morgan teaches you how to run profitable Facebook ad campaigns that get clients real results.


During these calls, you can ask questions and get expert advice on web design, sales, improving your mindset, and building a successful business

All of these calls are recorded, and you’ll get instant access to our full library of 100+ past live and guest calls as soon as you join.

Here are just a few of the calls you'll find in our library...

Payton Clark Smith

Owner of Pait Digital

Chris A. Hughes

Owner of A Nerd's World

John Kavanagh

Coach & Trainer for Conor McGregor

MJ DeMarco

Owner of the Fastlane Forum

Ben Burns

COO of the Futur

Alex Berman

Cold Email Expert

Paddy Galloway

Youtube Expert (Over 2,000,000,0000 Views)

Ed Latimore

Pro Boxer Turned Best-Selling Author

James Jani

Youtube Creator With Over 1M Subscribers


On-Demand Training Content

Over 40 hours of in-depth training that lays out the exact steps to building your profitable
web design business.
($1,995 VALUE)

Monthly Live Coaching Calls

Every month you can attend two live group calls. These calls are the perfect place to ask questions and get feedback.
($997 VALUE)

Private Community Access

Full access to our private Fox Legends Facebook Group, where you can interact with fellow students from all over the world.
($697 VALUE)

Ultimate Webflow Template

I paid one of the top Webflow designers $5,000 to create the Ultimate Webflow Template.
You will get it for free inside Fox Legends. 
PRICE: $5,000


6-Figure Email Templates

Get the exact email templates I have used to close my biggest deals. This saves you weeks of time, researching and writing it all yourself. 
PRICE: $297


Live & Guest Calls

Also included are all 100+ calls I've hosted in the past with industry experts and my most succesful students. 
PRICE: $997


The Google Ads Jumpstart

Learn how to quickly launch Google Ads, get profitable and offer your clients additional profit boosting services.
PRICE: $297


The SEO Blueprint

After taking this course, you'll be able to upsell your web design clients on strong monthly, reoccuring revenue with on-page SEO
PRICE: $497


Website Copy Mastery

In this course, we are going to show you exactly how to create website copy that turns any website into a money printing machine. 
PRICE: $997


Facebook Ads Academy

Facebook Ads expert Tate Morgan teaches you how to run profitable Facebook ad campaigns that get clients real results. 
PRICE: $497






Join 600+ web designers making rapid progress towards their goals.



Everything you need to start a successful online web design business


Access to all bonuses & courses.

If you have any questions, email me at
I'm happy to help.


$995 One-Time

Everything you need to start a successful online web design business


Access to all bonuses & courses.

If you have any questions, email me at
I'm happy to help.



Right now, you have two choices in front of you:

1. The easy choice is to do nothing and stay where you are...

2. OR, you can take a leap of faith and invest in yourself and your business.

And if you’re anything like me, you’ve only read this far because you have a burning desire to build a business that gives you real freedom and fulfillment.

That desire got me into web design in the first place.

But it feels risky…and I get it.

Maybe you’ve tried other courses before, and you’re worried this will end up being just another unused program full of empty promises.

Or maybe you’re just worried you don’t have what it takes to make web design work for you at all.

But here’s the thing…

There are no questions about whether Fox Legends works.

It works - for me and for hundreds of students that have gone through it.

So the real question is: will you make it work for you?

Will you put in your time and effort and implement the approach I’m sharing with you?

If you do…

I’m 100% confident your business AND your life will look very different 12 months from now.

Instead of spending all your time searching for that “perfect” business idea, never actually making any money or profits…

Or struggling for months to find clients that value your web design services…

You’ll have the mindset and skills you need to:

1. Go out and consistently find high-paying clients

2. Talk to business owners with confidence and quickly close profitable deals

3. Deliver tons of value to your clients and make great money in the process

With these skills, you can start and market any online business. 

You'll be able to leverage the skills you get from web design onto any other future business you want to start.

The skills and knowledge are the real value. 



 I'm totally new to web design. Will Fox Legends still work for me?

Yes, we have lots of successful members that started with zero web design experience. It might even be an advantage for you.

Instead of coming in with many of the heavily ingrained beliefs that keep so many web designers from succeeding, you’ll be able to start selling websites with a fresh approach (the one we’ll be teaching you inside the program).

Yes, it might take a little time to pick up the ins and outs of building websites - but we show you a simple approach to building websites that doesn’t require previous tech or coding skills. 

This means you’ll be able to start finding your first clients and landing projects very quickly.

Is it hard to become a web designer? Will Fox Legends take a lot of time and effort?

Many 'get rich quick gurus' claim you can push a button and passively make thousands of dollars online. I want you to know that making money doing anything online takes time and effort.

Here’s the honest truth. Becoming a web designer is not a “passive” thing. If you’re looking for an easy way to make a bunch of money without actually doing any work, Fox Legends is not for you. It will take time and effort.

However, I designed the program to be as easy as possible while still delivering results. If you’re willing to put in that time, you’ll learn a skill that can consistently earn you $100,000 per year for the rest of your life.

Just like losing weight, learning web design involves taking action. If you’re willing to do that, you’ll get results because the system WORKS.

 What makes Fox Legends different from other web design programs out there?

Unlike most web design programs out there, we don’t teach you coding or fancy design skills.

Instead, we teach you the real mindset and skills you need to build a profitable web design business. Skills like prospecting, sales, problem-solving, and adding value in the marketplace.

The goal is to not only help you become a successful web designer but a successful entrepreneur as well.

What happens when I click the button to join Fox Legends?

You’ll be taken to a payment page where you input your info. Once the payment goes through, you will instantly get an onboarding email welcoming you to the Fox Legends community.

You’ll also get an account to log in to Kajabi, where you get instant access to all training content. You can get started right away!

 Will you teach me how to code websites?

No. Fox Legends is designed to teach you the business side of web design instead of the technical side. 

Why? The short answer is it just isn't possible. There are so many different approaches and systems to making websites that I couldn't cover them all. Add how fast things get updated or changed, and it becomes nearly impossible. 

The good news is that I don't need to teach you how to code. Many online places already do this for free or very cheap.

I have a section inside of the course that shows you how you can learn to code fast using these resources. 

 Isn't there a huge learning curve with tech stuff like coding?

Businesses don’t buy your tech skills, they buy a solution to their problems. We teach you how to provide and sell solutions. 

Sure, there’s an infinite amount you could learn, but you only need to focus on the things that move the needle the most. 

Fox Legends will help you to implement the most useful balance of tech skills and sales skills so that you can maximize your results.

 Is web design saturated?

No, there’s plenty of room for new web designers, and we prove that all the time when new members come into the program, get started, and find their first clients within 1-2 months.

While many businesses struggled or went out of business during the lockdowns, online businesses saw incredible growth rates. All these businesses need a solid website to represent them. There's more clients out there than you think!

 Won't I be outcompeted by people with more coding skills and experience?

The truth is, many people out there are excellent web designers – and they’re selling websites for under $10 because they don’t know how to sell their services and get clients. It may not be fair, but the person who markets and sells themselves the best usually wins. That’s going to be you once you enroll in this course...

 Do you have a refund policy?

We do not offer refunds due to the nature and immediacy of valuable content and information inside this group.

Again, this is the protect the quality and integrity of the group, as well as respect everyone’s contributions inside. 

If ever you are ready to leave, you are welcome to cancel your subscription at any time (applies to monthly subscription only) 

 Can I cancel my monthly subscription?

We'd love for you to be a member forever, but ultimately you're in control and can cancel your membership anytime.

This will ensure we do our best and earn the privilege of having you as a member of Fox Legends long-term.

Your access privileges will be revoked after you cancel your subscription.


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When I present revenue and sales figures on my website, I'm showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information that I present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by several factors over which I have no control, such as your financial condition, experience, skills, level of effort, education, changes within the market, and luck. Running an online business carries risks, and your use of any information is at your own risk. I provide content without any express or implied warranties of any kind. By continuing to use this site and accessing my content, you agree that I'm not responsible for any decision you may make regarding any information presented or as a result of purchasing any of my courses, products or services.